Journal of English Studies and Business Communication

The Role of Public Relations in Targeting Market Consumers Using Audience Strategies by Wilcox: A Case Study of Rumah Pintar Juanda Cendekia

Fri, 23 Aug 2024 00:00:00 +0000

This study explores the role of public relations in targeting market consumers through audience strategies, with a specific focus on Rumah Pintar Juanda Cendekia, an educational and entertainment center in Sidoarjo, East Java. Originally established as a response to the 2004 Aceh tsunami to support affected children, the Rumah Pintar faced declining public interest by 2019 due to inadequate marketing efforts. Utilizing Wilcox's audience diversity theory, this research examines how strategic public relations interventions revitalized the institution's engagement with its diverse audience. The findings demonstrate the critical importance of tailored PR strategies in enhancing public interest and sustaining the relevance of educational institutions in a competitive landscape.

Public Relations Tactics on Rumah Pintar Cendikia Juanda using Social Media Management by Wilcox

Gymnasty Al Iza, Fatimatuz Zahro, Nirmala Febian Faradhita, Laksmi Diana — Fri, 23 Aug 2024 00:00:00 +0000

This article explores the application of public relations tactics in the context of Rumah Pintar Cendikia, specifically through the lens of social media management as outlined by Wilcox. The study aims to identify the effectiveness of various Public Relations strategies in enhancing the organization's visibility and engagement with its target audience. Methodologically, the research employs a qualitative method approach, combining qualitative interviews with key stakeholders and quantitative analysis of social media metrics. Findings reveal that consistent and strategic use of social media platforms significantly boosts audience interaction and support for Rumah Pintar Cendikia's educational initiatives. The study concludes that adopting a well-planned social media management strategy can greatly benefit non-profit organizations in achieving their communication objectives. The implications of this study suggest that similar organizations can replicate these tactics to improve their outreach and impact.

Unveiling Audience Engagement in Public Speaking: The Strategies

Bakti Putra — Fri, 23 Aug 2024 00:00:00 +0000

Public speaking is not merely expressing the ideas in front of the audience. Public Speaking should be engaging for audience as well to build trust and connection. This study aims to extend the strategies of engaging audience through the concept of Logic (Logos), Emotion (Pathos), and Credibility (Ethos). Participants of this study are 30 students in Public Speaking Class and they got to answer the questionnaire and be observed. The data will be classified into the categories of Logical, Emotional, and Credibility approaches in audience engagement with thematic and descriptive analysis. The results show that, to engage the audience, a public speaker should give evidence in arguments, involve audience in activities, and present their credibility with their profile and research. However, there are other aspects such challenges that a public speaker does not expect, for instance technical problems and unexpected response/question. Also, engaging audience is considered achieved but, making impact for audience in public speaking is the bigger step.

Public Opinion Strategy of Rumah Pintar Juanda Cendekia to Improve a Positive Image

Mutiara Chairunnisa, Dwi Wahyuningtyas — Fri, 23 Aug 2024 00:00:00 +0000

This research discusses the public opinion strategy used to shape a positive image of Rumah Pintar Juanda Cendekia. This research was conducted by analyzing public comments on social media and insights from staff and managers of Rumah Pintar. Qualitative methods were used to explore this research using Creswell's theoretical approach. This research aims to analyze the public opinion strategy of Rumah Pintar Juanda Cendekia in shaping a positive image and explore insights into how the public views Rumah Pintar Juanda Cendekia and what they expect from this place. The results showed that the community has a positive view of Rumah Pintar. The facilities provided, such as a mini library, computer center, stage center, and play center, have increased reading interest and attracted public attention. However, some comments still criticize less well-maintained aspects, such as the dirty turtle pond area and some poorly maintained animals. This research shows that the public opinion strategy is very important in improving the positive image of Rumah Pintar and that the analysis of public comments can help identify weaknesses and strengths that affect the positive image. Thus, Rumah Pintar Juanda Cendekia needs to adapt to the community's needs and improve facilities and services to improve a positive image and maintain public trust

How to Survive from Covid-19 Issues: Strategy of Conflict Management on Rumah Pintar Cendekia Juanda

Fri, 23 Aug 2024 00:00:00 +0000

Rumah Cendekia had experienced a visitor crisis due to conflict management factors and the impact of the covid 19 virus which resulted in this education center experiencing a shortage of visitors for several years. However, the Rumah Cendekia PR team is still trying to run this Smart House, as a result the Rumah Cendekia PR team tries various efforts to keep running the Rumah Pintar Cendekia. One of them managed to find a solution to fix the management conflict in a few years by traveling around the city and visiting several Smart Houses in other cities. With that, the PR team managed to rebuild and bring back visitors to Rumah Pintar Cendekia. The method we use in this research is with recording devices and documents that contain a voice recording of one of the Rumah Pintar PR team explaining in detail about the history of Rumah Pintar. In the case of Rumah Pintar, we collected the issues that occurred at Rumah Pintar Cendekia and analyzed them with Wilcox's theory from the public relations book: We found that Rumah Pintar Cendekia experienced conflict management in its public relations. Rumah Pintar Cendekia Juanda managed to fix the conflict management that befell them after several years of trying to get back on their feet.