The Influence of English Language Use on PT ICPN's Image on Social Media in Terms of Sales
DOI:
https://doi.org/10.33005/jesscom.v2i1.24Keywords:
business communication, business English, English for specific purpose, English languageAbstract
In the globalization era, English is a vital tool for international communication. However, there are still some weaknesses in Indonesian human resources, particularly in awareness of the benefits of English in improving career opportunities. This study aims to investigate the perceptions of business people and employees on the importance of English as a language of business communication in the era of globalization. Of 99 respondents, 50 from private companies participated. After analyzing questionnaires, semi-structured interviews were conducted. The findings show that English has a very positive impact on business people and employees such as facilitating and helping access to global information, increasing career opportunities, increasing self-confidence in communicating, increasing insight and knowledge, and understanding international business conditions. The involvement and challenges of speaking and understanding business people and employees are also sought to be described.
References
Adhisakti, G., & Hadiprawoto, T. R. (2024). The Influence of Social Media Brand-Related Communication on Brand Equity and Consumer Response Towards Online Bootcamp Brands in Indonesia. Dinasti International Journal of Economics, Finance &Amp; Accounting, 5(5), 5132–5142. DOI: https://doi.org/10.38035/dijefa.v5i5.3470
Febriansyah, W., Yunita, R. M., & Nugraha, R. (2024). Effect of Social Media Marketing “Instagram” Towards Purchase Intention: Evidence From Plant-Based Milk Product “Oatside” in Indonesia. Eduvest - Journal of Universal Studies, 4(2), 670–686. DOI: https://doi.org/10.59188/eduvest.v4i2.1068
Laurence, K., & Keni, K. (2024). Pengaruh social media marketing, brand image, brand awareness, dan brand preference terhadap purchase intention produk minuman di
Jakarta. JURNAL MANAJEMEN BISNIS DAN KEWIRAUSAHAAN/Vol. 8/
No.5/September-2024: 1034-1046. DOI: https://doi.org/10.24912/jmbk.v8i5.32405 Lestari, M. C., & Sharif, O. O. (2023). The Influence Of Social Media Marketing Activities On
Brand Trust, Brand Equity And Brand Loyalty (Case Study On Instagram Shopee Indonesia). Jurnal Ekonomi, 12(3), 1344–1348..
Schivinski, B., & Dabrowski, D. (2013). The impact of brand communication on brand equity through Facebook. GUT FME Working Paper Series A, 12, 1–11. https://www.econstor.eu/bitstream/10419/173308/1/wp-gut-fme-a-12- SchivinskiDabrowski.pdf
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189–214. https://irep.ntu.ac.uk/id/eprint/26435/1/3908_Schivinski.pdf
Siregar, U. D., (2023). Bahasa Inggris sebagai Bahasa Komunikasi Bisnis di Era Globalisasi: Persepsi Pebisnis dan Karyawan. Jurnal Bahasa dan Sastra Indonesia, Vol 3 (E-ISSN: 2809-238X), page 129. DOI: 10.47709/jbsi.v3i01.2608
