How to Survive from Covid-19 Issues: Strategy of Conflict Management on Rumah Pintar Cendekia Juanda
Keywords:
Public Relation, Rumah Pintar, Conflict Management, Covid-19, Lack of visitorsAbstract
Rumah Cendekia had experienced a visitor crisis due to conflict management factors and the impact of the covid 19 virus which resulted in this education center experiencing a shortage of visitors for several years. However, the Rumah Cendekia PR team is still trying to run this Smart House, as a result the Rumah Cendekia PR team tries various efforts to keep running the Rumah Pintar Cendekia. One of them managed to find a solution to fix the management conflict in a few years by traveling around the city and visiting several Smart Houses in other cities. With that, the PR team managed to rebuild and bring back visitors to Rumah Pintar Cendekia. The method we use in this research is with recording devices and documents that contain a voice recording of one of the Rumah Pintar PR team explaining in detail about the history of Rumah Pintar. In the case of Rumah Pintar, we collected the issues that occurred at Rumah Pintar Cendekia and analyzed them with Wilcox's theory from the public relations book: We found that Rumah Pintar Cendekia experienced conflict management in its public relations. Rumah Pintar Cendekia Juanda managed to fix the conflict management that befell them after several years of trying to get back on their feet.
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