Public Relations Tactics on Rumah Pintar Cendikia Juanda using Social Media Management by Wilcox
Keywords:
pubic relation, rumah pintar, educational initiative, profit organizations, social media management, audiences engagementAbstract
This article explores the application of public relations tactics in the context of Rumah Pintar Cendikia, specifically through the lens of social media management as outlined by Wilcox. The study aims to identify the effectiveness of various Public Relations strategies in enhancing the organization's visibility and engagement with its target audience. Methodologically, the research employs a qualitative method approach, combining qualitative interviews with key stakeholders and quantitative analysis of social media metrics. Findings reveal that consistent and strategic use of social media platforms significantly boosts audience interaction and support for Rumah Pintar Cendikia's educational initiatives. The study concludes that adopting a well-planned social media management strategy can greatly benefit non-profit organizations in achieving their communication objectives. The implications of this study suggest that similar organizations can replicate these tactics to improve their outreach and impact.
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